Whaling City - Putting you First

At Whaling City, we have been putting our customers first since 1957. It all started with Mr Strocholitz and his ads of "Come in, I would like to meet you". "There was nowhere that Strochlitz would not go, no one with whom he would not speak," the newspaper said.

Whaling City Ford New London CT

Why Buy From Whaling City Ford

Whaling City Auto Group LLC has proudly served Southeastern Connecticut and Southern Rhode Island for generations, including Westerly, Stonington, Ledyard, Groton, New London, Waterford, Lyme, Old Saybrook, Essex, Westbrook, Colchester, Montville, Norwich, East Haddam, Griswold, and the surrounding communities.

For Filippo, the automotive business has always been more than a career—it has been a part of his life from the very beginning. Growing up, his father served as General Manager of Toyota, Jaguar, SAAB, Honda, Volkswagen, and Nissan dealerships, which meant Filippo spent much of his childhood around the dealership environment. It didn't take long for him to realize that he wanted to follow in his father's footsteps.

Fresh out of high school, Filippo began building his own career in the automotive industry. He started in sales, gained experience in service, moved into management, and eventually became General Manager of dealerships representing Chevrolet, Ford, Mazda, Hyundai, Volkswagen, and Nissan.

After more than 10 years as a General Manager, Filippo met Chuck and Romana Primus, the previous owners of Whaling City Motors. He spent two years serving as their General Manager before being given the incredible opportunity to purchase Whaling City Motors and carry on the legacy they had built. Years later, that legacy continues—and Whaling City continues to grow.

Under Filippo's leadership, Whaling City Auto Group has continued to evolve, improve, and invest in the customer experience while remaining true to the heritage that has made Whaling City a trusted name in the community. What began as an opportunity to carry on the Whaling City tradition has become a long-term commitment to making the dealership better year after year.

Today, Filippo remains committed to making Whaling City a place where customers enjoy doing business and receive an exceptional level of automotive service. Whether you're purchasing your first vehicle from us, returning for another, or trusting our team to maintain the vehicle you already own, our goal is to build relationships that last well beyond the sale. That commitment is shared throughout our Sales, Service, Parts, and Reconditioning teams. Together, we continue to build on the Whaling City dream while looking for new ways to improve the experience for every customer who walks through our doors.

Whaling City has grown over the years, but our focus remains the same: take care of our customers, build lasting relationships, and provide an automotive experience our community can trust.

When you love what you do, it shows—and we invite you to come experience the Whaling City Difference for yourself.

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Whaling City Ford New London CT

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Whaling City Ford New London CT

Exceptional Customer Service

We are committed to providing amazing customer experiences.

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Whaling City Ford New London CT

We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

Whaling City Ford is Committed to Serving Drivers from New London, Groton CT, Waterford CT, Norwich CT, Connecticut and Rhode Island

Whaling City Ford is more than just new and used sales, parts, and service. Our team, housed in New London, is proud to serve drivers from Groton CT, Mystic CT, Waterford CT, Norwich CT, Connecticut, Rhode Island and beyond. Our team strives to simplify every aspect of buying, owning, and servicing a Ford model so that your automotive investment is one that you're every bit as proud to own as we are to sell.

At Whaling City Ford, We're Proud to Guide You Through Every Step of Car Ownership

From the moment you first step into our showroom, we're committed to understanding your needs. If you're in the market for a new or used Ford, we'll make sure to match you with one that fits your style, so your only test driving a car that works for you. Our financing team, meanwhile, can make sure that your payment is one that fits your budget, while our parts and service centers work to ensure your next Bronco, Escape, F-150, Edge or Bronco Sport is one that continues performing like new for years to come.

Take the Short Drive from Groton CT, Waterford CT, Norwich CT, Connecticut or Rhode Island to Whaling City Ford

With our pressure-free environment, drivers from Groton CT, Mystic CT, Waterford CT, Norwich CT, Connecticut, Rhode Island, and beyond are encouraged to take advantage of our services that benefit them best. We know car-ownership can be a large undertaking, so we are here to offer advice and help with all things Ford. Explore what our New London dealership has to offer and contact us with any questions that you have. We look forward to hearing from you!